3 Ways to Level Up Your TPT Branding
Ready to level up your TPT branding?
In order to create a successful business, you need to have a strong and unique brand. Your brand is what sets you apart from the competition and makes you memorable. It’s essential that you take the time to create a “signature” that represents your business well.
Listen to the Episode:
In this podcast episode, we discuss:
- how to create a powerful and unique brand for your business
- advice on how to make your brand stand out from the rest.
You don’t want your business to be like everyone else – so tune in and learn how to create an amazing brand that will help you succeed!
Why Level Up Your TPT Branding?
Today’s focus is all about the first challenge that you see in the Great British Bake off, the Signature Challenge.
This challenge is for the amateur bakers to show off their recipes for bakers they may make for friends and family.
In the same way, the signature for TPT sellers is your unique and tried and true brand. It’s everything that makes you memorable and stand out in the crowd. This is your brand values, story, personality, and visuals.
Common Branding Myths
1. Branding is just for big businesses.
This is absolutely false! Any business, no matter how big or small, is a brand. We should treat our brand just like the big corporations we see everywhere, such as Target, Starbucks, Amazon, and more.
2. Branding is just a TPT logo and banner.
A TpT brand is not just a logo and banner. It’s EVERYTHING in between: your brand values, story, personality, and visuals. It all comes together to make up a brand. You want to consider many facets when creating or revamping your brand.
3. Branding is too time consuming/expensive.
It doesn’t have to be exhausting to brand your business, and you definitely don’t have to shell out a ton of money! There are plenty of resources out there to DIY your brand or hire a professional.
Tips to Level Up Your TPT Branding
1. Think about the message you want to convey to others.
You can do this through your colors, fonts, visuals, and messaging, and so much more. Whether it is quirky, raw, peppy, or super-professional, use your brand to attract your audience and your people!
2. Consider a TPT store style.
Minimalist. Scroll-stopper. Trendsetter. Which one fits you the best? As you sift through your brand, think in the specific store style in order to be consistent and cohesive.
3. Take it on gradually.
Don’t try to revamp your whole brand at once! Start playing around with different colors, templates, or share more relatable and connecting stories.
If you want to take it even further, I have a course called The Creative Teacher Lab that will guide you to make your TPT branding specific and focused so that your business can get more Paul Hollywood handshakes – converting one-and-done customers to raving fans.
