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The perfect formula to boost your branding and graphic design skills for your TPT store.

Are you ready to take your teacher seller business to the next level?


I know you are committed to creating and selling resources on TPT or your website store that save teachers hours of prep-time and allow students to learn best!

If you’re like most TPT sellers I hear from, there’s a chance that the problem isn’t coming up with resources – you’ve got a ton of ideas (maybe TOO many ideas, TBH).

Let me help you establish or refine your brand and create professional-looking resources and designs for your business!

I’m so thankful that I took the plunge and worked with Kirsten to help me with my branding. I knew what I wanted, but I just couldn’t seem to get it to look the way I wanted. Kirsten listened to my big goals and beliefs about my business and captured it in a logo. She has a keen understanding not only of graphic design but of the teacherpreneur experience. I highly recommend that you go to Kirsten if you need help with your branding or logo…she’s wonderful.

Linda Asaro, All in One Middle School
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Imagine the time, effort, and love that you pour into your store FINALLY turns into bigger monthly earnings, allowing you more freedom to:

  • treat yourself to a fancy latte each week at your favorite coffee shop,
  • splurge on a deluxe mani-pedi,
  • justify all those purchases at Target,
  • or completely replace (or surpass) your teacher salary.
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In these “pick-your-own-path” trainings, you will go from feeling frustrated with your TPT sales to feeling motivated and confident as you learn how to effectively brand and design resources and graphics for your business.

A TPT Course That Meets Your Branding and Graphic Design Needs

The Creative Teacher Lab is your personalized formula for branding and designing graphics and resources for your business. YOU get to craft a personalized experience!

Lab 1: Brand Strategy for Teacher Sellers

6 lessons | Brand Strategy Digital Workbook


By the end of this lab, participants will have a solid understanding of the key components of a brand strategy and will be able to create or refine their own brand strategy to enhance their TPT businesses.

  • Introduction to Brand Strategy
  • Brand Core
  • Target Audience
  • Brand Positioning
  • Brand Messaging
  • Your Brand Strategy Action Plan

Lab 2: Graphic Design for Teacher Sellers

6 lessons | Graphic Design Digital Workbook


By the end of this lab, participants will have gained a solid grasp of essential graphic design concepts and techniques, enabling them to design engaging and visually appealing graphics and TPT resources.

  • Introduction to Graphic Design
  • Basic Design Principles
  • Color
  • Typography
  • Layout
  • Putting it all Together

Lab 3: Brand Identity for Teacher Sellers

6 lessons | Brand Identity Digital Workbook


By the end of this lab, participants will go through my step-by-step custom branding process to design unique visuals that align with their brand’s strategy for their TPT businesses.

  • Introduction to Brand Identity
  • Finding Inspiration
  • Color Palette and Fonts
  • Logo Design
  • Other Visual Brand Assets
  • Creating a Brand Board

Buy the Bundle, Get Bonuses!

Purchase The Creative Teacher Lab Bundle and get access to these 3 extra goodies!

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CTL Private Podcast

Get access to bonus private monthly episodes released at the beginning of each month that cover contents of the labs – brand strategy, graphic design, and brand identity, with additional tips to help you in your branding and design journey! 


Graphic Design Checklists

You’ll get access to 6 comprehensive checklists with helpful reminders on designing projects in a variety of ways for your business! 


Masterclass and Workshop Library

Get extra insights and trainings from select masterclasses and workshops on a variety of topics for your TPT business, including select classes from special guests!

Kind Words From Past Clients and Students

I thought I had a logo/branding for my TpT store….until I saw what Kirsten from The Southern Teach did for me. Her logo, design, font pairings, color choice, and sample templates were spot on for my business.
L’Essentiel French Resources
“This course is amazing! There is so much valuable information that is immediately helpful and applicable. Kirsten also updates and adds even more value. I recently signed into the course and couldn’t believe all the new content! I highly recommend this course.”
Leigh’s Library
I loved the Spice up your Store Challenge! Even though I’ve been on TPT for a long time I learned several new things and was reminded about all the little details that I forgot about over the years. Kirsten is wonderful and very helpful. I especially loved all the real-life examples she used and the personal store audits to help everyone know how they personally can continue to update their store. Thank you!
Custom Classroom by Angela
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Hey there! I’m Kirsten.

I’m a Texas teacherpreneur who sells elementary resources on Teachers Pay Teachers.

I have been a Teachers pay Teachers seller since 2013. In 2020, I took my relatively inactive store and completely redesigned it from top to bottom. I saw a massive increase in views, conversion rates, and sales within just a couple of months. I continue to see growth YoY and consistently make at least 4 figures a month on TPT.

A year after becoming an active seller, I hit the first milestone, and 23 months later, I was able to hit the second milestone in 2023. 

I love to help other TPT sellers create and revamp their branding and product listings based on my experience re-branding my own TPT store and the major growth that came with it!

One of my passions is to help other busy teacher sellers on TPT build a brand identity that their audience can resonate with, as well as help you optimize your graphic design skills with strategies that can work with you, not against you!  


I offer a personalized experience that allows you to pick and choose what you want to learn at an affordable price point. It also gives you a chance to learn from me with little risk – you don’t have to spend hundreds of dollars only to learn my course is not the right fit for you and you really don’t need ALL the modules in the course!

It really depends on the option you choose and how much time you’re able to set aside to view and implement the trainings. Each lab ranges from 1-2 hours. But from start to finish, each lab could take you a week or two to complete if you set aside 20-30 minutes of focused time and depending on your pacing. 

The greatest part of starting your business is that you can make whatever decision works best for YOU! I created this course based on some of the mistakes I’ve made (believe it or not, I’ve made quite a few faux pas in my 10 years on TPT). You can take the course now and sidestep any pitfalls and mistakes or wait until you’re absolutely ready to dive in and scale to new heights.

Yes! You can email me at kirsten@thesouthernteach.com if you wish to upgrade. You’ll be able to apply what you’ve already paid to the bundle. The cost to upgrade if you already purchased 1 lab is $60. The cost to upgrade if you already purchased 2 labs is $23. You will also be granted access to the bonuses. The discount will only be applied if you wish to purchase all 3 labs.

Due to the digital nature of the trainings and resources, I will not be able to grant any refunds. You can read more information regarding this on the course agreement page

No. This course includes a personal license and ONLY for solo teacher sellers for use in their own personal TPT businesses. The materials included should not be used for other clients or businesses other than your own business. If you are a team member of a TPT business, please reach out to me at kirsten@thesouthernteach.com for information on an extended license. 

Don’t see your question in the FAQ’s?

I love connecting with you and answering your burning questions about The Creative Teacher Lab. You can email me directly here and I’ll return the favor within 1-2 business days.

Consider using this if you need to provide more context on why you do what you do. Be engaging. Focus on delivering value to your visitors.

If it weren’t for digging in and transforming my store a few years ago, reflecting on what is working and not working, and getting super specific on my brand, I wouldn’t be where I am today, consistently making 4 figures in sales every month in my business.

Wherever you are in your TPT  journey, transforming how you showcase your resources on Teachers pay Teachers can give your teacherpreneur business an exponential boost. I hope you consider taking the first step to a magnificent and worthwhile journey. If it’s not for you or you’re not quite ready to make the step, that’s okay too. My door will always be open.

I’ll be here with you every step of the way, and I couldn’t be more excited to start this transformation with you.

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