On the surface, it may seem as though logos, colors, and pictures are what makes up a brand. But this is just the tip of the iceberg! 

Today we are going to dig deep into the backbone of your business – your brand values. We all have them – whether you realize it or not.

In this episode, you will learn:

  • what a core brand value is 
  • why brand values are important
  • benefits of having brand values in place
  • how to create a brand value proposition
  • 6 characteristics of strong brand values

Links Mentioned in this Episode:

Reference/Source – Brand Folder

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